5 Product Photography Tips for modern-day Photographers
A picture may worth a thousand words but it can also cost a thousand dollars in revenue. The most successful eCommerce brands are not just unique, high-quality images. You, as the owner needs to learn how to take professional shots, or at least how to convert ordinary shots into extraordinary photos.
As a website design company owner, I know what it feels like to develop a product and not getting the traffic, you deserve. This usually happens due to the lack of product photography.
Here are some tips that can help you make your photos look real.
Start with the Right Photography Equipment
People often confuse product photography can be done with any ordinary camera, which is a myth. For your photos to stand out you need to have a DSLR camera.
If you don’t have it, invest in one. These cameras are getting cheaper day by day, so it is easy for you to get one. But if you cannot invest in a digital camera you can always purchase a good quality digital camera and use the lights to create a wonderful exposure.
Create videos for your products that sell
You don’t have to shoot the whole extended videos. You can use short clips to give the flavor of your product.
If you are shooting for eCommerce, you can give a demo of your product or show how your product will add value to the lives of your customers.
Videos will give a preview of what you want to offer to your audience. And if the audience knows what you’re offering, you’ll be able to engage the audience even before users try your product.
Perfect the lightning to beautify your product
One thing you need to do to make your products attention-grabbing is to shoot them in the perfect light. As discussed earlier you can change the lighting of the product and it will improve the quality of your photo.
For this to work, you need to use a white background, as it will make it easy for the product to stand out. After that, you’ll be able to spotlight your photo in a more noticeable way.
Edit your photos
After you have done with the shoot, you need to edit the phots before you really publish them on the internet. For that, you can use Adobe Photoshop. Simple software that is easy to use and can do wonders for you.
If possible, you can watch some videos on YouTube and learn from there. Take RAW photos and edit them for more clarity. Here you need to blur out the elements that are taking your attention away from the product.
No need to Rush
Taking photos is an art. You need to learn when to take that perfect shot. This can only be done with vigorous practice. Practice makes men perfect, so does the photo.
If you practice the timing of the photo, you will be able to put the best shots out there. Sure, it will take some time in the beginning and most of the shots will not show up as you’ve planned. But with regular practice, you will be able to create that magic.
To wrap it all up
Taking photos is an art. Everyone can do it, but not everyone is the same. It will take time to learn the basics of photography. You need to spend some time to learn how to make the most of the product photography.
About the Author
Muneeb Qadar is a branding specialist having over 6 years of experience in helping startups and small businesses to grow. He works for Branex AE. He likes to read magazines, eBooks, journals and anything on the Internet regarding branding and how he can help his customers in getting to their goal of having a popular brand which people like to buy. So what are you waiting for? Contact him to get your brand the fame it deserves.